Tuesday, January 12, 2016
Walker & Company announced today the next step in its commitment to makinghealth and beauty simple for people of color: the Bevel Trimmer.
The Bevel Trimmer adds a high-quality electric trimming option to the Bevel shaving experience with innovations in technology, design and cleanliness. Using research from Master Barbers and consumers alike, the Bevel Trimmer is designed for use at both barbershops and at home.
Like the Bevel Shave System, Bevel Trimmer is specifically designed for people with coarse or curly hair to achieve the most precise cut while helping to prevent bumps or irritation. In many trimmer blades, bacteria and hair can build up, which can cause bumps or irritation. The proprietary Bevel Trimmer blades are protected with a National Sanitary Foundation-approved, hypoallergenic coating designed to help inhibit bacterial growth to achieve a truly clean and sharp line up. The coating also allows the blade surface and teeth to be easily wiped clean of hair and buildup.
Other Bevel Trimmer features include:
● Snap-On // Snap-Off Blades for quick changes and adjustments without any tools
● Innovative “Bevel Dial” allows blades to be adjusted to a zero gap alignment without screwdrivers or a flat surface
● Cordless functionality without sacrificing power for 4+ hours of battery life. Battery power also lasts 60 days on standby
● A soft-touch grip and custom-faceted body for 360-degree handling and superior precision
● While in use, Bevel Trimmer stays cooler and more comfortable to the touch than comparably powered trimmers
“We heard our customers loud and clear – they wanted a trimmer that would perfectly complement the Bevel Shave System. Now it’s here,” said Tristan Walker, CEO of Walker & Company Brands. “We’ve re-engineered an essential grooming tool, creating the most advanced device for trimming and shaping coarse or curly hair. Informed by exhaustive research into what Master Barbers and our customers alike wanted, Bevel Trimmer is another way we’re delivering on our promise to make health and beauty simple for people of color.”
Walker & Company Brands also announced that Nas joined forces with the company to launch Bevel Trimmer. The hip hop legend is a brand ambassador for the product and is featured alongside his barber, Marcus Harvey, in its introductory video bellow
“This product is needed. It’s kind of crazy that there hasn’t been any real innovation in this space. We deserve better,” said Nas. “When Tristan first showed the Trimmer to me and my barber, we knew it was a game-changer because it has what barbers and consumers want – it cuts precise and clean lines, it’s powerful, clean and well-designed. I think people are going to love it.”
The launch of Bevel Trimmer follows the latest round of funding for Walker & Company Brands, the makers of Bevel. The company raised $24 million in a Series B round of funding led by Institutional Venture Partners (IVP). Andreessen Horowitz, Upfront Ventures, Daher Capital, Collaborative Fund, Google Ventures, Felicis Ventures, and Melo7 Tech Partners also participated in the round. Individual investors included Magic Johnson, John Legend, King Bach, Ron Johnson, San Francisco 49ers CEO Jed York and President Paraag Marathe, Ryan Leslie, Andre Iguodala, Harrison Barnes, Andre Williams, Charles King and John Maeda.
The Bevel Trimmer will retail for $179.95 and can be pre-ordered now at www.getbevel.com/trimmer. Orders will begin shipping this spring.