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Wednesday, January 20, 2016

There are literally millions of websites on the Internet, and every website is battling for attention on the World Wide Web. As these websites fight for visibility, the websites face many factors that can affect the visibility of a small business website on the Internet.

Search Engine Optimization 

Even though there are numerous factors that can influence how much visibility a small business can get from a business website, one of the most important factors is search engine optimization, which is commonly referred to as SEO.

In general terms, SEO is the process of optimizing web pages to improve the search engine rankings for the web pages in the natural search engine listings. The rankings are based on specific keywords or keyword phrases. SEO has been a primary method that many small businesses have used to improve search engine rankings for the past two decades.

Search Engines 

There have been many changes concerning search engines during that time period. Many of the search engines that were popular a few decades ago are no longer around or have become insignificant.

In addition, the algorithm technology currently utilized by search engines is much more advanced and sophisticated than the technology used in previous decades. These changes ultimately forced small businesses to alter how they use search engine optimization so that they could maximize the full potential of their SEO efforts.

Why Use SEO 

The use of SEO has changed the success level of many small businesses because great SEO results can help small businesses reach the top of the search engine rankings for very popular keywords and keyword phrases. These high search engine rankings can literally send thousands of website visitors to small business websites on a daily basis

While many people think that search engine optimization is mainly a variety of tricks to gain search engine rankings, in actuality search engine optimization is at the core of a profession that contributes to the daily success of many small businesses. The techniques that are used with SEO have changed over the years. Some techniques that use to be very important are now just slightly important concerning SEO.

Local Search is Important 

Many small businesses do a good job with the utilization of SEO. However, there is one mistake that a lot of small businesses continue to make concerning SEO, which is not focusing on local search. Millions of people go to search engines on a daily basis to search for information concerning a wide variety of subjects.

Out of this large number of people who use search engines, many are looking for search results that will lead them to small businesses in their own local community. Therefore, small businesses should not only conduct SEO for general keywords and keyword phrases, the businesses should include keywords and keyword phrases that will improve their rankings in local search results.

A large percentage of small businesses are either local or regional businesses. The businesses are not national and international in status. This is why it is very important that small businesses include local search in their SEO efforts. Without local search as a component of their search engine optimization efforts, many small businesses are losing a lot of potential customers who are searching for their type of business services or products.

If you’re interested in SEO copywriting, try out some professionals at 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design.

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