Essential Skills of the Social Media Manager
A few years ago, the position of a social media manager was not commonplace. In fact, it was virtually nonexistent. Fast forward a few years and we have almost every forward thinking firm in the world looking for a seasoned social media manager.
This is happening because there’s a huge demand for social media managers who know their onions and are pretty good at what they do. If you’re looking to hire a social media manager or are looking to become one, you need to have an idea of what they do and what they bring to the table.
It’s not just about curating content and posting stuff on Facebook, there’s more to the job than that. All savvy and experienced social media managers typically have the following skills:
Effective Social Media Strategy
As the head of social media in the organization, he would have to create a blueprint for social media success for the organization’s different clients.
Therefore, he would have to ascertain the target audience, set goals, determine which technological platforms will help with scaling client results, and have a clear big picture of what will work for each client. Because there’s no template, they often have to be creative in drawing up specific strategies for each client.
Ascertain Excellent Tactics and Deployment
Here’s the interesting thing: what works for Client A may not work for Client B. So, if client A’s campaign involved lots of blog posts and content which produced great results, it doesn’t mean that Client B will get the same results using the same methods.
A savvy social media manager, therefore, will know when to deploy certain strategies for specific clients. Your job’s success depends on tactical deployment. For instance, all social media managers always try to be in front of rising industry trends.
This means that they may sometimes, have to quickly come up with content ideas that’s in tandem with the trend and push the content out as fast as possible so that clients can quickly capitalize on the trend.
Brilliant at Managing Community Interactions
A large part of the job is to respond effectively and swiftly to bad PR as well as know how to deflate possibly tense situations online. They routinely monitor industry and company mentions on the social media networks so that there will be no bad image.
They constantly update the organization’s Facebook statuses, check for twitter mentions, engage with the audience, handle trolls and interface with brand advocates to produce the best results for the brand.
Great at Identifying Social Influencers
They know that marketing is now more personal and social influencers can transform a brand’s bottom line. So, the smart ones always make sure to identify excellent social influencers using tools like NeoReach and interface with them to get their client even more brand visibility.
Great at Discerning Viral and Useful Content
There’s a difference between lackluster content and great, shareable content. The social media manager makes sure to brainstorm the content types, titles, outlines, and direction.
This way, he can consistently create content that will drive huge traffic to client websites and generate significant revenue for them.
With his skills, he’ll also be able to successfully repurpose the content so that it’s not just done in one life cycle. He can reuse the content multiple times to get the most out of it.
Creative Use of Technology and Content Optimization
Social media marketing isn’t static. It is fluid and dynamic. This means that the social media manager will always be on the lookout for better technology that will help optimize content. He will often be able to find creative uses for technology and content that the average individual won’t.
If this is what you’re looking for, then you should talk to our social media marketing team at Kreativa today.
Oscar King successfully runs a business and freelance writes in his spare time. He enjoys sharing his tips and experiences with social media marketing. If you would like to learn more about Oscar, you can check out his google+ profile.
