Friday, March 14, 2014
The rapid development of digital technologies in recent years combined with the massive popularity of the internet has placed an emphasis on digital content publishing as a key driver of the online world.
After all, people go to the internet to discover, inform themselves, be entertained; all of this comes from content that is digitally published. Apart from the galaxy of websites brimming with content, what's spurring digital content publishing even further is a marked change in how it's being consumed.
The internet has become increasingly mobile, with users consuming media on the go, not shackled by wires and heavy machines such as PCs and laptops. The evolution of the smartphone, with its relatively large screen compared to its early predecessors, and the arrival of the tablet computer have seen a shift in digital publishing.
Increasingly nowadays, people want all of their content in one place, and they want to take it with them wherever they go. Newspapers, magazines, books, films, programmes, music – all easily held in one place, on one device, and easily accessed. For publishers, traditional and new-media, this means developing and providing their content products across a range of devices.
To survive in the digital world, content must be instantly configurable and available to PCs, laptops, tablets, smartphones and e-readers. Simply and solely publishing in print – or to just one platform, such as PC – is no longer an option, unless you welcome bankruptcy.
This new wave of content consuming is known as Digital Publishing 2.0, and it provides users with an unprecedented level of interactivity in an environment that is rich with vibrant media. Content publishers have an opportunity to develop new revenue streams – critical, given the rapid decline of print – but they need to ensure their offerings are highly professional as well as being dynamic, in order to attract subscription or downloading fees.
The good news for digital content publishing on this heightened new level, where consumers demand top-notch products, is that there's a ready availability of software programs that let publishers make content in rich and interactive formats and for all of today's popular devices.
It's important for publishers to be able to create digital content in the most efficient manner possible. It would be overly time consuming and prohibitively costly, for instance, to develop digital content for each of the many devices on which it's consumed, from the various platforms and operating systems of smartphones to tablet computers and e-readers.
That's why software that enables publishers to create for all devices in one place is key to their digital content success. It also negates the need to hire software programmers and developers to design environments for digital content, because it’s all built into digital software publishing programs.
The way content is being consumed is rapidly changing, not just from print to digital but to the way in which digital content is accessed and consumed. This provides great opportunities for innovative publishers, as well as challenges, as the digital world races forwards at light speed. Those who can keep up will thrive.
Martin Jonson is director of the UK's Digital Downloading company providing exceptional quality at the lowest UK prices. He will complete your job quickly with the greatest care. You can connect with him on Google+.