Wednesday, February 12, 2014
Mobile app developers have to tackle a lot of issues when they are creating their apps. It is really easy to start questioning if your app will ever get any users and if your idea is worth developing. In these situations it is a good idea to consider starting small with your app.
Below are five benefits of focusing on a small market first with your app.
1. Learn MoreWhen you narrow down the user base for your app and start by focusing on a small group of people you improve your ability to learn from the mistakes.
And you will make mistakes at first and there will be revelations along the way on how to improve your app.
Don’t think that you are giving up on something by just focusing on a small user base. Keep in mind that Facebook started as an application for Harvard users and quickly grew in popularity.
2. Personal RelationshipsSometimes it also helps to create a personal relationship with your users. For example, if you focus on the local audience first it is easier to reach out to them and personally show them the benefits of your app.
This is always much better way of highlighting the benefits of your app rather than just saying it is good on the app stores. So make sure you go and meet people and get them to use your app.
3. Sell It FasterYou are actually more able to sell your app quicker when you start small than if you focus on a bigger audience. This is mainly because of the above reasons and because you limit the amount of money you spend on developing your app.
You can also make much more targeted marketing with your app and focus on talking to the core group that benefits from your app. And if you can’t sell it to this small audience you are probably going to be better off with trying something new.
You can check out these PRWeb tips for selling your products to a small audience. It is essential that you also understand the marketing side when developing an app.
4. Easier To BroadenIt actually makes it a lot easier to start broadening your user base from a small amount of core users. Once you know how your app works you are able to start attracting more people to using it with confidence.
There are also plenty of tools available to make it very quick and efficient to implement your code across various platforms and devices. For instance, contact development companies like Marmalade for some expert advice on getting your app work cross-platform.
5. Save MoneyYou can end up saving a lot of money if you start your app development small. The truth is that there are plenty of apps that don’t make it and you don’t want to waste your time and money.
It is a good idea to develop an app as a side project first. It can help you focus enough time to it without spending all of your money and putting your financial security on the line on this one app succeeding.
Sally-Ann Clement is passionate about app development. She is always looking for new ideas and is really into understanding how to best market apps. When she isn’t reading more about app development she likes to drink strong coffee and read science fiction.