Thursday, January 2, 2014
The world of business, marketing and commerce is wonderful because it is always changing and always revealing new growth opportunities. However, you won’t get the best out of any market if your business is not properly updated. Taking your business into the 21st century doesn’t have to be a daunting task.
Follow these simple guidelines and watch your company flourish.
Chip & Pin
Whether you’re running a small convenience store or a quirky clothing boutique, it is easy to lose custom if you don’t have processing facilities for credit or debit cards. If a potential customer has to leave your premises to find a cash point they can get distracted or re-think their purchase. They could also decide to try a different shop with the facilities they need. Try an online specialist like Card Cutters to learn more about merchant debit/credit card processing solutions.
Utilize the Web
You don’t have to sell things online to have an online presence. Being internet-savvy when it comes to your business can help build your customer base, establish brand recognition and create brand loyalty. A social media presence is becoming increasingly important as consumers can retweet, share, like, pin, reblog and follow posts relating to your business. Making your products and services available to buy or simply to browse online is a sure-fire way of increasing profitability and making your company more accessible for potential customers. Make your business visible online.
Change is Good
The healthiest thing that a business of any size can do is to embrace change. Altering the way you do business can be nerve-wracking, particularly if you have followed a prescribed route for a number of years, but a stubborn approach definitely will not benefit your business in the long-term.
Your customers are your most valuable resource so start listening to them. Getting in touch with those who use your products or services has never been simpler. Social media channels provide rich opportunities for increased communication with customers, so take advantage of this. Provide contact forms on your website, start polling and surveying your customers and carefully assess their responses. Refining your business to better suit the needs of your customers can greatly increase clientsatisfaction and in the process, boost your profit margins.