Tuesday, August 13, 2013
If you're thinking of investing in business intelligence analytics or executive dashboards, it's helpful to see how others are successfully using these tools to find meaningful insights out of mountains of data. Below are three examples of different ways that business intelligence analytics are being used.
Webmasters and bloggers alike use Google Analytics to get a deeper understanding of how their websites and blogs are performing. Built-in tools allow you to analyze sales, conversions, content, keywords, traffic sources, advertising campaigns, social media promotions, and more – all from a web-based dashboard. Both standard and custom reporting options are available. In order to use Google's business intelligence analytics tools, you need a Google account and a website or blog. Once signed up, you place a short line of code into your website or blog and the rest happens behind the scenes. One great bonus to using Google Analytics, besides the fact that it's free, is all the different resources that are available online. Google has a number of resources online and it's a great way to teach users about Google Analytics available here.
Several health and fitness devices make good use of business intelligence analytics including Fitbit. Fitbit devices are small digital pedometers that send the data they gather to an online dashboard or mobile app. Though these are designed for personal use, they share similarities to executive dashboards. Instead of tracking business data, they track health and fitness data. When you view your Fitbit dashboard, you'll see several graphical displays detailing your weight, calories burned, food plan, calories in vs. calories out, activity, distance, sleep, and steps.
Zillow.com has an interactive map that displays homes for sale or rent in a specific community based on user-specified criteria. For example, if you only want to view recently sold, single family homes in a given ZIP code, you can adjust its filters to reflect your preferences and then view the filtered results.
These are just a few of the many different ways companies use business intelligence analytics to make sense of their data. In some cases, such as with Zillow, the data is made available to the general public; in others, it's delivered only to account holders (Source:Business Intelligence Analytics from Inetsoft Technologies). In a business setting, you can set up individual and group permissions to ensure the integrity of your data. The possibilities are endless! How will you use executive dashboards?
Frank is an author and expert in the field of business intelligence. He enjoys sharing information in his field to help users understand the importance of business intelligence. Follow him on Google+.