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Monday, July 22, 2013

Being a small business owner you are possibly considering hiring a designer to market your business. The market has numerous designers but not all of them are reliable. This makes it necessary to be cautious while choosing a designer. Here are 10 tips to ensure your business gets a good design.

1. Hire a Trustworthy Designer

It can be a hard task to find a reputable designer. You have to get your friends or colleagues to suggest designers they have worked with or who they know to have good reputation. This way you can gauge and pick a good designer who must be ready to answer any questions you have. A good designer ought to be punctual and one easy to contact.

2. Present Your Business Successfully

Your business might be small but the way you present it will determine how the people out their will receive it. Small businesses can own a good reputation if they are presented successfully. You are also part of the business, so you should know how to present yourself as well.

3. Determine Your Target Market

Customers are an essential part in every business. It will take time and research though in order to understand your customers well. For your business to succeed you need to directly market to them. Ensure you have clearly figured out your target market before coming up with a design.

4. Embrace the Media Used By Your Customers

You will have to get across to your customers through advertising or other means of product promotion. In order to efficiently utilize resources, you should establish the choice of media used by your target market which can include magazines, radio or the internet.

5. What message are you putting across?

The message you intend to emphasize will determine your design. You have to know what you want your customers to learn about your service or product. Is your intention to talk about your customer service or the brand? Are you promoting your product? Ensure you have the right answers to such questions.

6. Design with the Customers in Mind

Having already researched on your target market, you have enough information prepared for your designer. It is paramount that customers like your design so that you can easily sell your business. Do not choose a design just because it looks appealing to you.

7. Compile the Existing Designs You Like

Researching on designs will be a very helpful tool to your designer. Come up with websites that you really like and you think your customers will like as well. This gives your designer a view of what is it that you want and in the end saves you time and money.

8. Clarify All the Needs in a Detailed Brief

You have to define all the objectives and needs of your project in a design brief. The brief should cover items like tasks to be completed, purpose of the project, specifics of the target market, special requests, the timeframe and terms and conditions.

9. Let the Designer Design

You are required to give your designer all the requirements and individual preferences but offer the designer liberty to design. Avoid distractions and criticism so that they remain passionate about the project. Let them take their time, as long as they work within the set timeline.

10. Communicate With Your Designer

You are free to keep in touch with the designer in order to monitor their progress. It is quite easy if your designer is approachable and open-minded. Contacting them will keep you updated and you can ensure you get the right value for your project.

Author Bio:
Josie is a passionate business blogger and works for Slick Design, a graphic design company.

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