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Monday, April 8, 2013


Small businesses are more in need of marketing plans to create successful businesses that generate sales and create marketing. Marketing is not simply about product exposure, but it does require a unique plan. Understanding the elements of marketing and its usefulness can be highly beneficial in the planning stages of your business. 






What is Marketing?

Marketing is defined by the process that companies use to propel goods and services from the point of concept until the product is sold. Marketing consists of four elements, which include the following:

1) Identification and development of a product
2) Price determination
3) Implementation of a promotional strategy
4) Selection of a distribution channel designed to reach the customer’s place



Why Is It Important to Make a Plan?

Without a plan, your business will not have a clear path to success. Your company must create a clear plan with specific action items in order to make an appealing argument to the audience. At the end of the argument, customers should be compelled to buy the products or services your company is selling. If not, consider different alternatives to market goods and services to a broad audience. Should you be considering a marketingand design agency to assist with marketing your business or product it is best to select an agency who can offer a range of services.



What are the Different Marketing Methods? 



Use Direct Mail

Your company should print and mail postcards, flyers, or brochures to your targeted audience. The messages should be brief but captivating. These types of advertisements can generate considerable traffic and sales for a website with a small amount of money.



Use Buddy Marketing 

Buddy marketing involves the process of sending out brochures and business cards along with other businesses. This process allows people to reach new potential customers.



Use Sticker and Stamps to Get Your Message Across

Stickers, stamps, and handwritten notes can be used in conjunction with direct mailers to make the point clearer to customers. Many studies have shown that stickers on envelopes can have the impact that billboards have on the side of the highway. To be effective, the message should be short, concise, and readable in 10 seconds or less.



Market at Events, Seminars and Conventions

Hosting an event is one of the best ways to gain marketing exposure. This helps the company to gain exposure and also helps companies get more direct contact with the key players within a company. Some companies may offer free admission or may provide a service for a fee and then, distribute marketing and promotional items during the events. Presenters must have a sales pitch at all times to ensure that their products or services are properly promoted.



Offer Promotional Deals 

After you purchase an item, some companies send customers deals to encourage future or repeat sales. These sales may include 20 percent off a future purchase or another private offer. This is a way of thanking customers for their continued support.



Barter with Other Companies

Bartering can help companies gain space for a company’s product or service. You can trade your product for advertising to gain more exposure. When companies have limited budgets, this can be highly helpful. Consider this process to barter with companies and gain more sales for the company. 



Rotate Your Marketing Strategy for the Best Results

No marketing strategy will work all the time for everybody. Consider using several strategies and ensure that your product or service will gain maximum exposure. Reaching different targeted markets will help companies become more profitable through increased sales. When you revamp and rotate your marketing strategy, you will increase your success rate. The best marketers know how to capture their audience’s attention and force them to call.


Author Bio:
Sinead Murphy is a freelance blogger and copywriter who writes on business related topics.

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