Monday, November 5, 2012
One of the most effective ways to build coverage around your company or brand is to educate others through the use of corporate video. It is not worth trying this strategy on your own, as you are much better off hiring a team of experts who can provide the concept development, production planning, script-writing, filming, editing, interviewing, motion graphics and DVD authoring; all to suit your specific needs and preferences.
Use Corporate Video to Advertise your Unique Selling Point (USP)
It can be very difficult to know exactly what to put into a video in order to advertise your company. The aim of the video is to advertise your unique selling point (USP), as you want to stand out from similar companies. Perhaps you have a vision in place, and the next step is configuring this to the corporate video experts. Ensure that they fully understand your concept, as this will ensure a smooth running of the project. The best takes will be chosen by you and the editor, then you have the choice to add a music and guide voiceover, if necessary.
The Benefits of Corporate Video
Social media is growing rapidly, so every online company should be looking at raising their profile in line with the growing technology trends. A corporate video educates clients and customers, builds brand legitimacy and is an effective way to gain interest from potential clients. Customers will learn more about your product or service, since a video is far more interesting than paragraphs of written text.
Corporate videos do not need to be sold on DVD, as the popularity of YouTube and Vimeo displays the product or service to a worldwide audience. Use choice meta tags and popular titles to market your video channel. YouTube now allows you to monetize content, so the more people who visit your channel, the higher the possibility of earning a generous profit.
Corporate content and marketing messages can be easily shared. Corporate videos educate potential customers and allow you to showcase the personality of your company and its team. Site traffic is immediately boosted, and the product or service gains authenticity, which creates customer leads. Corporate video allows you to gain a community of fans who can learn more your company through your video releases. Especially popular are how to tutorials and training videos. To gain more coverage for your brand, add new videos and tutorials on a weekly basis.
Adding a corporate video to your website or company profile is an effective way to showcase your products and services to current and potential customers.