Why is Brand Identity so Important to Businesses?
Know Who You Are
If, as a business, you don’t know what you
represent and what your stand for, then how are your customers going to
understand? Establishing and building a strong, recognisable brand identity
could be the difference between a business disappearing without trace, or
growing into a globally popular company.
One of the common misconceptions new business owners hold, which often holds them back from achieving the success they could do, is that creating a brand identity is something that costs a lot of money. Establishing and building a brand doesn’t have to cost a lot, and regardless of the outlay, the increased success a business will enjoy from having a strong identity means that the work you have done will soon pay for itself.
One of the common misconceptions new business owners hold, which often holds them back from achieving the success they could do, is that creating a brand identity is something that costs a lot of money. Establishing and building a brand doesn’t have to cost a lot, and regardless of the outlay, the increased success a business will enjoy from having a strong identity means that the work you have done will soon pay for itself.
Establishing Brand
Identity
A simple list of bullet points or a mind map
will help you to identify the steps you need to take to establish a strong
brand identity.
Consider the following carefully, remembering that knowing this will save you from spending unnecessary funds on practices that won’t be useful to you.
Consider the following carefully, remembering that knowing this will save you from spending unnecessary funds on practices that won’t be useful to you.
- Who are your target customers?
- How do you want these customers to view your
brand?
- What makes your product or service unique?
- What is the best way to connect and engage with
your target market?
- Which will be the most cost effective way of
achieving this?
Brand Identity Defined
Once you have covered the points on that list
and established a schedule of pricing and any promotional activity, you are
well set up to establish you brand.
In its most simple form, brand identity is simply connecting with your target market on a regular basis, and getting them to spend money on your product or service.
If you have a brilliant, high-quality product that people want to use again and again, and your levels of service and delivery are top notch, then people will remember you, become repeat customers, recommend you to friends or through social media, and you will be left only to ensure these people remember you at all times.
In its most simple form, brand identity is simply connecting with your target market on a regular basis, and getting them to spend money on your product or service.
If you have a brilliant, high-quality product that people want to use again and again, and your levels of service and delivery are top notch, then people will remember you, become repeat customers, recommend you to friends or through social media, and you will be left only to ensure these people remember you at all times.
Advertising Effectively
Once
you’ve done your bit in terms of great products and service, the final piece of
the brand identity jigsaw is advertising. Decide how much money you need to
spend on advertising – if you can connect to millions of potential customers
through social media, you may not need to spend much at all. It is usually wise
to invest according to the size of your target market – therefore start small
then increase your advertising streams later.
Once this is built firmly into your branding strategy, and your product, service, and adverts make people immediately think of you, your brand identity is firmly established.
Once this is built firmly into your branding strategy, and your product, service, and adverts make people immediately think of you, your brand identity is firmly established.
