Wednesday, September 26, 2012
Although people claim that we are living in the “digital age”; the truth is that we are living in the mobile age. People don’t use desktop computers anymore; they use their smartphones to connect with the world. This gives marketers a truly unique opportunity – direct, real-time interactivity with customers. The technology available today allows companies to truly be in constant contact with their patrons, benefiting customer and corporation alike.
Once upon a time, companies would send mass emails out to their mailing lists, praying for even a 2% response rate. While email still has its purpose, those days are long gone. Text messaging is so much powerful than emailing ever was, which is both a blessing and a curse.
In those halcyon days, an email from a company was just one of many emails one would receive in a day. It would be checked at the recipient’s convenience, and sometimes it might never even make it out of the recipient’s spam folder. The main difference between SMS text messaging and email marketing is that, unlike email, text messaging is the primary form of communication for many people. People check their email to clean out junk; people compulsively check their texts because they want to hear from people. Of course, some mobile marketing agencies abuse the privilege of text message marketing, ruining the concept for other companies. Keep your texts meaningful and send them sparingly; you don’t want to give your company’s name a black mark by invading the privacy of your customers.
Just like email has largely gone the way of the dodo, there’s another once-prominent form of communication that has bit the dust. Paper has become the enemy in a society that prides itself on both efficiency and “green” living. As a result, many of your customers might not even possess the printers required to print out online coupons, let alone the desire to do so.
Mobile marketing agencies use mobile coupons to solve this problem while cementing a cutting-edge image of your brand in the minds of your customers. First, you make their lives much easier by offering mobile coupons. Not only do they not have to worry about printing anything out, but you also enable them to find your coupons on a Web search and visit your establishment on a whim. Secondly, you bypass all of the older companies who haven’t kept up with the times. Saving your customers those extra steps goes a long way to establishing your brand as one that is not only modern, but that considers the needs of its customers and acts appropriately. You can’t put a price tag on that.
If you really want to make your customers’ lives easier, get in the habit of utilizing QR codes on a frequent basis. QR codes, of course, are those digitized boxes you see in ads and even on product packaging. When a customer scans the QR code, he or she is brought to a specific website.
Why are QR codes so important? They put you in control and ensure that the customer sees the message you want him or her to see. If you leave it to chance for customers to search for you online, there’s a chance that you might never be found. Either the customer will forget, or worse, they’ll search for you, find a competitor and then patronize that brand instead. You don’t want that. Use a QR code and make sure the customer gets the right message, right now.
Alex Nieland provides editorial on the mobile marketing industry. Mr. Nieland has written several publications relating to the latest tips, trends, and statistics within the mobile advertising sector.