Friday, May 18, 2012
Social media is a tool that many businesses are using to attract a wider pool of clients these days with Web Design Phoneix AZ. Marketing and advertising are very important in the pursuit of a new clientele, and taking advantage of the ever growing social media trend is the perfect way to open up your business to a whole new set of customers.
Facebook is King
Facebook is the most popular social media website available right now, and advertising on Facebook pages is a great way to attract new customers. Some business owners shy away from advertising on social media sites like Facebook because they think that even though there are many more people exposed to their product or service, the target audience that they are going for is not going to be found on Facebook or any other social media site. However, these people couldn’t be more wrong!
Placement is Important
The Facebook advertising trend isn’t just a series of randomly placed advertisements strewn all across the web regardless of relevance. In fact, Facebook does a great deal to make sure that their users aren’t bombarded with information that isn’t relevant to them. Other social media sites keep track of their users preferences in the same way. People don’t want to be accosted with numerous ads every time they open a new page, but if the product is relevant to them, then they have a much higher chance of clicking on the ad. That’s why Facebook is a great setting to place advertisements for your business.
Websites That Convert
While Facebook is a fun and easy way to get a hold of new potential customers, it is important that your website doesn’t distract from the real purpose of your ad: gaining business! An experience web design agency will have a lot of resources that can be useful to people who are looking to do some advertising on Facebook but are unsure that their current website and/or series of advertisements will be attractive to the new people they are trying to reach. It is very important to make sure your website is aesthetically pleasing in every way. If people can’t find what they’re looking for at a glance, then they will most likely leave the page very quickly.
Avoid extremely bright colors, and make sure the writing is easy to read on a solid color backdrop. The easiest mistake to make when decorating a website is to go over the top with color schemes and other embellishments. The simpler it is, the easier it will be to navigate and the better it will look. However, don’t make it look too boring! Something as simple as a cleverly placed logo can be enough to stick in someone’s mind and encourage them to keep reading the content of your website.
About the Author:
Micah Castro is a freelance writer for Skyhook Internet Marketing. Skyhook is one of the leaders in Phoenix web design and interactive marketing.