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Wednesday, May 16, 2012

What good is a business if no one knows it exists? Here are 5 tips for promoting your business that you can start using today as you begin implementing an effective marketing plan that produces tangible results.



Create a Website

Having an online presence is not really an option anymore for the person who wants to effectively promote their business. Studies show that seventy percent of those who are looking to purchase local goods and services will turn to the internet first. This means that having an online presence for your business has become a necessity these days and cannot be overlooked as a part of a complete marketing plan.


Email Marketing

Hopefully you have already built up an email list which will allow you to reach out to potential customers by using email marketing. Creating a newsletter is a great way to keep in touch by offering to give free, value added information as you build relationships that will one day lead to loyal customers and an increased amount of sales. Pick out a predetermined time to email the newsletter so that those on the list know when to expect something from your business. Be sure to enclose information that is beneficial to the reader yet consistently reminds them that you have a product or service to sell.


Social Media Marketing

Social media is a great way to network online and link up with new contacts along the way. This is also a way to build your web presence and provide more opportunities to market your brand in an informal way. Businesses use websites like Facebook and LinkedIn can help get the word out about your business and bring in new opportunities you may not have even expected. Remember to link from these sites to your personal website.


Direct Mail

Many don’t think of using Direct Mail anymore when it comes to promoting their business. But just because we are living in the age of technology doesn’t mean that marketing should only be done electronically. In fact, because a lot of businesses feel this way, implementing a Direct Mail campaign is often a good way to separate yourself from the pack.


Press Release

The press release is an excellent way to let different news organizations know about exciting news that is going on within your company. This is a great way to earn publicity for your website. The press release should be short and to the point. Press releases can be submitted online and are great because there is no big expense associated with submitting them. Strategically timed press releases that are well written can increase the brand awareness of your business over time and add credibility to your business.

Follow these 5 tips to promote your business and you will be well on your way to providing it the visibility it needs to be successful. The good news is that most of the tips listed above require little or no monetary investment so there's no reason to put off getting started.


About the Author:
Ricky is the owner of one of Sydney's largest marketing companies. He believes printed media still plays a huge role in promoting a business or product and he likes to utilise local Sydney printers to produce borchures and catalogues.

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